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In the business world, it is not wise to be overconfident. You might be thinking that your customers cannot leave your brand for another. Based on research findings, more than half of customers in any business are likely to stop using the products and services from the company and get another provider. This is why you should find a way to retain your customers and make the existing ones more loyal to your brand. This is the easiest way to keep the business stable and profitable, rather than having to look for new clients to replace the ones that have left.

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